Rightly so, this is one of the most common questions we get asked. Many agents in the industry offer a "Best price garantee" and are happy to undercut prices displayed by other agents. Whilst this sounds good for the diver booking a trip, eventually this kind of price war is extremely bad for the industry.
As with ALL AGENTS we have been given permission by the operators to sell spaces on the boats on their behalf. This helps the operator to keep his marketing costs low, because he knows others are marketing the boat for him. In turn, we are given a small commission based on the overall cost of the booking. This covers our marketing costs, overheads and winter shoes for our kids.
This basic business model applies to all agents, not just in the diving industry but in the travel industry as a whole. If we start cutting prices, there will be no profit. If there's no profit, agents will go out of business. If agents go out of business, the liveaboard operators need to start investing more money on marketing. This in turn, will enevitably push the prices of trips higher.
With this in mind, to remain competetive, we can and will compete with other agents on pricing... but we're not happy about it. Instead, we ask you to book your trip where you think you get the best service.